picture from: Norell and Dingus, p. 12   Andrews' Gobi expeditions were the first to gain commercial sponsorship and were unprecedented in scope, organization, and logistics. To cover the $50,000 in annual expenses (= $1 million today), Andrews acquired financial support from the wealthiest of New York society, including Sidney M. Colgate who was then Vice-president of the Colgate soap empire and President of Colgate University's Board of Trustees.