This proposed mobile syringe exchange program would be a branch of the AIDS Center for Queens County. Since they only operate one van throughout all their locations, a van running through Far Rockaway which is not predominated by IDUs, another van needs to run to other locations particularly the area of Queens most highly affected by AIDS, in this case, East Elmhurst. The advertisement of this program is a branch of the website provided by ACQC. Therefore, information about this program will be posted on the ACQC website, its schedules, and the alternative syringe dispenser for people suffering from AIDS stigma. Furthermore, although one may say that some IDU’s do have computers or internet access, they could easily get to a public library which offers free internet. If the library is too far from where the person lives, then a spokesperson is needed to speak in health centers to talk about the new program and safe disposal of needles. Since there is only one health center in East Elmhurst, called Elmhurst Care Center, the spread of word about this new program is essential in able to reach the public and the targeted individuals. Although the Care Center provides AIDS services and counseling, there must be something going wrong within their service because despite their efforts, East Elmhurst remains to have the highest PLWA rates in the entire area of Queens. This is regardless of the fact that East Elmhurst is a very small neighborhood. Perhaps it is because there is only one health center and they could not accommodate for everyone living in the neighborhood. Another way of advertising this program is through flyers and billboards. One catchy slogan may be “Drugs will give you AIDS!” Furthermore, the mobile van would be personalized for the program itself. It will have a logo which people will associate with ACQC and syringe exchange programs. The ACQC’s van in Far Rockaway, for instance, has descriptions such as “VAN with blue Q sign” (ACQC’s Syringe Exchange Program). This is not recognizable by the public including IDUs and if the program is not recognized, then it becomes ineffective.